On this sloping vacant site next to (what was then) a railyard, architect Raymond Hood built a strikingly modern showroom for the appliance chain Rex Cole in 1931. The Fourth Avenue frontage consisted of a triangular-shaped single story rendered in plate glass to provide passersby with a good view of the merchandise. On the backside, an open atrium sat above the showroom. The whole looks seemed to be that of a "conning tower of some modernist submarine," according to architectural writer Christoper Gray. At the very top stood a 15-foot replica of a GE model refrigerator.

Long Island Railroad tracks, viewed from the Fourth Avenue bridge, June 25, 1962. Today, this cut is covered by the eastern building of the Towers of Bay Ridge complex, and its associated parking facility.