L. P. Hollander & Company Building STATUS Designated Individual Landmark 3 East 57th Street ARCHITECT: Shreve, Lamb & Harmon DATE: 1929-30 STYLE: Art Deco The building’s up-to-date Art Deco designs were paired with the company’s modern retailing techniques to encourage sales of its elegant women’s clothing. The facade of the nine-story building is framed by shiny black granite, with rows of ribbon windows set close to the front plane of the building. Between the floors, the window spandrels are formed of embossed aluminum without a masonry backing, in a technique that the same architects later used extensively on the Empire State Building.