Headquarters of the American Telephone and Telegraph Company, the mighty AT & T, and erected on the site of the early highrise headquarters of the Western Union Building (1874), 195 Broadway is an important address in the history of business communication. The monumental scale of the current landmark dates from a second building campaign in 1924 that completed the imposing mass. The building was constructed in two phases. In the first, it had narrow frontages on both Broadway and Fulton Street, as AT\&T did not have title to the corner. The tower was expanded out to the corner when the company was able to acquire that property. The western end of the Fulton Street façade is capped by a small stepped pyramid, formerly the plinth for Evelyn Beatrice Longman's figure in bronze, the Spirit of Communications. The sculpture was spirited away by AT\&T when it moved from 195 Broadway in the early 1980's first to midtown and subsequently to a new corporate campus in New Jersey. The building's lobby has an air of temple-like solemnity to it. Five rows of monumental Doric columns dwarf visitors. Distinctive chandeliers in a Greco-Roman style illuminate the space. At the center of the lobby is a poignant bronze monument to the soldiers of the First World War sculpted by Chester Beach.

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My Archive Spring 2019 "This is a photograph of my great-great grandfather’s jewelry store. His name was John William Day. He was born in New York in 1866 and died in 1908." — Todd Hirsch

American Telephone and Telegraph Building, ca. 1917. The 29-story building, also known as 15 Dey Street, was designed by architect William Welles Bosworth as the headquarters of the American Telephone and Telegraph Company. Construction was completed in stages between 1912 and 1916. In 1915, the building hosted the Atlantic end of the purported first transcontinental telephone conversation (the technology had previously been tested (also from this building); this call was a demonstration for marketing purposes). Alexander Graham Bell reprised his famous call to Thomas Watson, who this time answered from San Francisco.

Western Union Building ca. 1885 At 230 feet tall, the Western Union Building, completed in 1875, became the city’s second-tallest office building after the Tribune, and its spired silhouette dominated the vista of Broadway. It was the first “skyscraper” – although that term was not used in print until the 1880s – of George B. Post, who in the following decades would become one of New York’s most prolific architects of tall buildings, designing twelve of the structures featured in our survey, including Joseph Pulitzer’s World Building, which in 1890, at 309 ft., took the title of the tallest office building in the city and in the world. Like its contemporaries, the Tribune Building and the Evening Post Building, Western Union was a masonry bearing-wall structure that also employed some cast-iron columns and wrought iron girders and beams. Architecturally, it was a horizontally striped Victorian pile of red brick and gray stone, crowned with a high mansard roof built over a metal frame. The ornate roof capped an arcaded eighth story where the company’s telegraph operators sent and received messages from a net of wires that crisscrossed rooftops. From the mid-19th century, telegraphs were the major method of long-distance communication. Using code developed by Samuel Morse to covey “written messages by electricity,” competing companies connected cities, the continent, and opposite sides of oceans with wires and cables that, for considerable charges, carried vital messages. By the 1870s, through inventions and business mergers, Western Union had become the dominant telegraph company. As an article on the new building in the journal The Aldine described: “No single enterprise, in the whole world, has grown so rapidly within a few years, as the telegraph interest of America, of which the Western Union Telegraph Company is the principal exponent; and perhaps it is quite correct that the Company should be the builder and owner of one of the most remarkable structures on the continent, if not in the world…. That the Telegraph Building is to be, architecturally and practically, an immense success, there can be no question; its great height making the amount of disposable space within, simply enormous; and its location, so near the Post Office and the great business centres, rendering its availability quite as marked as its size”.… Called by The Daily Graphic the city’s new “business palaces,” the Western Union Building, like the Tribune, advertised the success of their companies, but they also offered offices for rent on their middle floors.

Mail and Express Building Completed in 1892, the odd skyscraper headquarters of the Mail and Express was an extraordinarily ornate and narrow 14-story slab embedded in a mid-block site, with a main facade on Broadway a mere 21 feet wide. The building was L-shaped, extending 211 feet deep into the lot; a second section on Fulton Street was wider, but only eleven stories. Designed by the Beaux Arts architects Carrère and Hastings, the Broadway façade had the appearance of the entrance to a French chateau squeezed and stretched vertically and capped with an attenuated mansard tower and spire. The Broadway entrance to the paper's business offices were adorned and overwhelmed by four large caryatids designed by the sculptors J. Massey Rhind and Philip Martiny representing the "four continents." The high degree of sculpture and architectural ornament, also seen in the World Building, seems to have been driven by the desires of the strong-willed client, the publisher Col. Elliott Shepard, who was married to the heiress Margaret Louise Vanderbilt. In 1888, Shepard purchased the newspaper from Cyrus Field, the prominent businessman responsible for laying the first transatlantic cable. An extremely religious man, Shepard included text from the Bible on the editorial page; the paper was politically Republican. The critic Barr Ferree reviewed the building in Stone Magazine, noting that the individual detail of the Broadway façade made a better impression than the structure as a whole. He credited Carrère and Hastings for doing the best they could under the difficult circumstances of lot size and shape and client demands, noting that, "commercial requirements, however, have little regard for the necessities of the architect." The presses of the Mail and Express occupied the basement and could turn out 98,000 papers per hour. The editorial offices and the composing room were located on the tenth and eleventh floors. Like all the other newspaper buildings of the time, the Mail and Express rented extra floors to tenants; these included technology companies and publishers, such as Electrical Engineer and the American Lithographic Company. The Mail and Express Building survived only until 1920 when it was torn down along with others on the block to make way for the monumental American Telephone and Telegraph Building.

A walking tours through Lower Manhattan's skyscraper canyons and more than a century of high-rise construction. This walk focuses on the buildings around Broadway. This story is adapted from an exhibition at the Skycraper Museum. The original version can be seen here.