Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Main Street in Flushing has been the commercial center of Flushing for literally centuries. This 1935 image reflects this commercial nature with a series of storefronts: a furniture store, hat shoppe, dress store, sign shop, glove shop, dance hall, and chop suey restaurant. The types of businesses have changed and the wood-frame structures of the late 19th and early 20th century are no more, but the residents of Flushing and beyond still walk this street to shop.