Helena Chaja Rubinstein, a rabbi's grandaughter and founder of the eponymous and enormously successful cosmetics firm Helena Rubinstein Inc. was born on December 25, 1870, in Krakow Poland, the eldest of eight daughters. She attended university in both Poland and Switzerland where she briefly studied medicine before immigrating to Australia, where she had relatives, and where her milky complexion and sense of style was noted by local light skinned women suffering overexposure to the sun there.