The longtime home of the Jewish Daily Forward sits on East Broadway between Rutgers and Jefferson Streets. The Yiddish-language newspaper was founded in 1897 and built its iconic headquarters in 1912 at ground zero for its Eastern European constituents. The legendary paper still publishes digitally but its landmark building is a testament to the changing landscape of the neighborhood - and country. Through Spring 2020, the Museum at Eldridge Street is teaming up with the Forward to present an exhibition of metal press plates in the Forward archives. These artifacts of the printing process show the ways in which images were used in the Forward to illustrate Jewish culture around the world. In the exhibition, the plates are displayed alongside contemporary prints made in the traditional process at the South Street Seaport Museum's Bowne & Co., Stationers. More information at eldridgestreet.org/pressed.

Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Garden Cafeteria, ca. 1977. Opened in June 1941 as the Garden Cafeteria by Charles Metzger, an Austrian immigrant, the restaurant and hall-for-hire was a popular meeting spot for writers of the Jewish Daily Forward (whose building was four doors down) and Jewish intellectuals. Supposedly a restaurant in this space dated to earlier in the century and was also popular among the Jewish Socialist crowd, including Leon Trotsky (who wrote for the Forward for a time in the 1910s). The Cafeteria was opened 24 hours a day and was very successful for Metzger. It was a dairy restaurant that adhered to Jewish dietary laws. Customers got a ticket upon arriving, and it got punched with every item you ordered over whatever period of time you were there. Patrons could sit for hours (and did) and paid for everything together before they left. The Cafeteria closed in 1983 and is currently a Chinese food restaurant.

Abraham Cahan, leader, publisher, and writer, was the founding editor of the Forward, America's oldest independent Jewish news organization. Born in 1860, to an Orthodox family in Podberzhie a small shtetl near Vilna (Vilnius) Lithuania, in what is today Belarus, the unorthodox, socialist Cahan had been a revolutionary in his youth. He identified with the narodny (folks) movement that opposed the Czar and briefly believed in a kind of agricultural socialism. Escaping the Czar’s secret police along with his fellow communards of the Am Olam, movement, Cahan arrived in the U.S. in 1882 with the idea of creating agricultural communes here.

The big, bold signage of the historic Lower East Side is part of its iconic legacy. From gold leaf Yiddish lettering on Kosher shop windows to gleaming neon marquees, the many big & busy storefront signs certainly contributed to the frenetic, frenzied atmosphere of the streets. And there are still some great signs in the neighborhood! But a lot has been lost, too. Here are some of our favorite signs we wish were still hanging around the Lower East Side today. There's a corresponding blog post to go along with this story (plus an extra sign that's not in this list!) at www.eldridgestreet.org/blog/lessigns!