400 Madison Avenue ARCHITECT: H. Craig Severance, Inc. DATE: 1928-29 STYLE: Neo-Gothic With its dramatic massing, intricate neo-Gothic detailing, and bright, expansive terra-cotta facade commanding a full Madison Avenue blockfront, the 400 Madison Avenue Building is one of East Midtown’s most striking prewar skyscrapers. Designed by H. Craig Severance and constructed by the George A. Fuller Company, one of the nation’s most experienced skyscraper builders, it was completed in 1929 as the area surrounding Grand Central Terminal was experiencing a boom in skyscraper construction and transformation into one of the country’s leading financial centers.