The NoHo Historic District was designated by the New York City Landmarks Preservation Commission (LPC) on June 29, 1999, with the NoHo East Historic District designated in 2003 and expansions to the original district boundaries approved in 2008. This virtual walking tour features 25 buildings within the approximately 130-building original NoHo Historic District, in celebration of its 25th anniversary. The highlighted buildings represent the range of construction periods and array of building types, styles, and uses that occur throughout the district. We encourage you to explore this fascinating stretch of Manhattan virtually, or to use this tour as a jumping-off point as you take your own walk through the historic district! The three-part tour is organized by phases of development, based upon the same categories found within the LPC NoHo Designation Report. Part II includes buildings constructed in the 1870s and 1880s: Cast-Iron-Fronted Buildings in NoHo (Cont'd.) a) 7-9 Bond Street b) 622-624 and 626 Broadway (aka 156-158 Crosby Street) Post-Civil War Expansion c) 10-20 Astor Place (aka 444 Lafayette Street) d) 668-674 Broadway, the Brooks Brothers Store Commercial Development in the 1880s e) 393-399 Lafayette Street (aka 21-23 East 4th Street), De Vinne Press Building f) 628-630 Broadway (aka 160-164 Crosby Street), The New York Mercantile Exchange g) 644-646 Broadway (aka 71-73 Bleecker Street) h) 9 Great Jones Street i) 687-691 Broadway (aka 250-254 Mercer Street) \-- To return to Part I of the tour, click here. To progress to Part III of the tour, click here.

Gerstenzang Brothers was an artificial flower factory run by Louis and Abraham Gerstenzang located at 670 Broadway. The company created flowers for millineries throughout the city as well as fruits, vegetables, and feathers. The American Gas Engineering Journal showcased the factory for its excellent use of gas. Boilers in various rooms turned rolls of cotton into ornament, steam was used to dye feathers, and gas-fed flames melted wax to coat the skin of false cherries. From a tour of the factory in 1918, a guide is quoted as saying: "We have to put the most serious-minded girls we have at the daisy table... Otherwise, they spend most of their time counting the petals mumbling, 'Loves me-loves me not."