“Men aboard a coach from the New York Herald City Beautiful Campaign. They are located at 54th Street & 10th Avenue.” April 29, 1900. On Sunday, April 29, 1900, the New York Herald ran a full-page feature (including the above photo) framed as a conversation on the topic “How Can New York Be Made The City Beautiful?” between panelists including the President and Landscape Architect of the Board of Park Commissioners, a member of the Municipal Art Society, and a Danish “Traveller and Sociological xpert.” The headline references City Beautiful, a turn of the century urban planning movement that aimed to improve the living conditions in cities by instituting new aesthetic principles to govern urban architecture, including the promotion of monumental municipal buildings.