Siegel-Cooper ca. 1975 When the Siegel-Cooper store opened its doors on September 12, 1896, 150,000 people attended for a glimpse of what the New York Times called "a shopping resort." The store, which ran from 18th to 19th street on Sixth Avenue, and could be reached by the new El, sold everything from feather boas to feather dusters, abdominal bands to zephyrs, as well as live animals and birds, on four selling floors and a basement. The fifth and sixth floors were stockrooms, and a conservatory could be found on the roof where plants were for sale. Adjacent to the conservatory was a photography studio and a staircase which led to a public observatory on the roof. The tower at the top of the building housed a searchlight with a lens thirty-six inches in diameter, "the largest ever made," whose light could be seen for 30 miles and was used "for the benefit of the public in signaling the results of elections and like matters, and for the benefit of the Big Store by throwing advertising announcements upon the lower surface of clouds by night." Services included a bank, telegraph office, dental parlors, a barber shop were "especial attention is paid to children's haircutting," and a restaurant which could seat 350 people.

The time-honored tradition of window shopping truly comes alive during the holiday season, when retailers pull out all of the stops to make their window displays ever more eye-catching, festive and uplifting. Countless visitors and New Yorkers alike participate in this yearly ritual, which has its roots in the Gilded Age. That era of rapid economic growth and industrialization, which began in the 1870s and lasted until around 1900, generated the building technology that made window shopping in the city possible.

Siegel-Cooper department store, ca. 1975. The crowds at the opening of Siegel-Cooper department store on September 12, 1896 were so crushing the police had to call in for back up. Eleven thousand pushed inside the doors within just the first ten minutes, and there was a solid wall of people stretching along Sixth Avenue, from 14th to 23rd streets. By the time doors closed at 10:30pm, 150,000 shoppers had been inside. Siegel-Cooper was the largest retail space in New York, occupying the entire block between 18th and 19th streets on Sixth Avenue. It quickly became a spectacle on a par with museums, theaters, and other cultural attractions. It felt like a small city, with aisles as wide as streets. Inside, shoppers were greeted by a 10-foot high fountain with a statue of The Republic in marble and gilded bronze- a replica of the one Daniel Chester French had designed for the 1893 Chicago World's Fair. After dropping their children at a nursery, women could wander through the store's 125 departments on six floors, admiring goods as diverse as canned food, feather boas, live animals, and sheet music. They could then lunch on lamb stew or chicken pot pie in the restaurant and head up to the roof for a view of the city from the observatory. Before picking up their kids—and without ever leaving the building—they could visit the dentist, send a message from the telegraph office or deposit a check at the bank. Department stores, epitomized by Siegel-Cooper, were unlike anything shoppers had experienced before. Over the course of the 19th century there were dramatic changes in what retail stores looked like, what they sold and how they sold it. Before the Civil War, shops mostly specialized in one type of item, such as books, purses, or carpets. Or there were dry goods stores that sold ready-made items, fabrics, and other sewing materials. Window displays and interiors were cluttered and customers went in to negotiate the best price for just the items they needed. A.T. Stewart and Macy's ushered in the era of New York City's department stores—building marble and cast-iron palaces with window displays that lured passersby. They had dozens of departments with ready-made goods from corsets and parasols to furniture and toys. They had lounges and lunchrooms that fortified customers to stay and buy items on impulse. And throughout the store, scores of shop girls, trained in the art of selling offered merchandise at a fixed price.

In 1892, 27% of the country's millionaires lived in New York, when the city only made up 2% of the country's population! Welcome to the society of the Gilded Age. This tour takes its inspiration from an exhibition at the Museum of the City of New York that explores the visual culture of New York's richest residents from the mid-1870s to the start of World War One. It stops at several places, such as the old headquarters of Tiffany \&Company that are connected to the dazzling objects in the show. It also introduces you to some of the people at the center of Gilded-age society, and illuminates how-over the course of three decades- the city transformed more rapidly than ever before. It was during this time that New York became a world capital on par with London and Paris. Before the 1870s the lives of the rich and the places they frequented had been more private and understated. By the 1890s they were public and over the top: Simple brownstones gave way to French chateaux, cluttered dry good stores became palatial department stores; and grand hotels and restaurants became premiere places to entertain, outside the home. Even if shoes are more comfortable now than they were in the Gilded Age, you may find it tiring to walk this tour from beginning to end. So feel free to split it up!

The Gilded Age describes the era following the Civil War and preceding the Progressive Era. From around 1870-1900 the United States industrialized rapidly. Factories sprung up throughout the towns and cities in the Northeast and Midwest. New railroad networks and telegraph lines connected these industries and cities with the financial centers of the nation, specifically New York City. The Gilded Age is a complicated period. It saw the rise of monopolies and the creation of vast wealth. However, this wealth was limited to only a few families. Most Americans, including the millions of immigrants arriving annually, remained incredibly poor. The inequality of the Gilded Age prompted Progressive Reformers to enact laws which helped those poorer Americans. New York City represented well this "tale of two cities." In 1892, 27% of the country's millionaires lived in New York, when the city only made up 2% of the country's population! Yet the vast majority of poor immigrants arriving to the country entered through New York Harbor. While many Progressive reforms got their start in the Big Apple, the city was also the center of Gilded Age opulence. NYS Social Studies Scope and Sequence Standards: 8.2 & 11.5 For Teachers: The Gilded Age Lesson Plan

Does anybody need a haircut? A few months ago, going to a barbershop, shopping, or dining outdoors wouldn't have seemed extraordinary. As New York carefully reopens after closures due to the Covid-19 pandemic, these photos offer a glimpse of "Phase 2"-friendly scenes from the city's history.

With the onset of the Gilded Age, New Yorkers began looking for the best places to outfit themselves and their home. Department stores served that need and few did so better than Siegel-Cooper. This story is a preview of our Spring Retail exhibition.