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424 5 Avenue
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The Origins of Window Shopping in New York City
Story
The time-honored tradition of window shopping truly comes alive during the holiday season, when retailers pull out all of the stops to make their window displays ever more eye-catching, festive and uplifting. Countless visitors and New Yorkers alike participate in this yearly ritual, which has its roots in the Gilded Age. That era of rapid economic growth and industrialization, which began in the 1870s and lasted until around 1900, generated the building technology that made window shopping in the city possible.
Palaces for the People: Guastavino Tile in New York Buildings
Story
In the closing decades of the 19th century, New York underwent a profound physical and cultural transformation. Fueled by the wealth of the exploding financial and manufacturing sectors, the city rapidly evolved into a world-class metropolis. The bold ambitions of civic and business leaders, architects, and engineers of the era manifested in landmarks such as the vast Cathedral of St. John the Divine, the stately U.S. Custom House, the towering Municipal Building, and the original terminus of New York City’s first official subway line—the ornate City Hall stop. The sweeping interior spaces common to all of these structures, and hundreds of others, depended upon a venerable Mediterranean building technology adapted to contemporary American construction: arched tile ceilings—or vaults—that were not only self-supporting but could also bear the weight of floors or roofs above them. These vaults were designed and built by a single New York firm, founded by Spanish immigrant Rafael Guastavino (1842-1908) and later headed by his son Rafael Jr. (1872-1950). The Guastavinos’ patented system for building domes and vaults involved multiple layers of thin ceramic tiles bonded with quick-drying mortar. The resulting structures were not only exceptionally strong, but also lightweight, easy to build, and inherently beautiful, thanks to intricate patterns of exposed tile that formed finished, decorative surfaces. Guastavino vaults figured prominently in more than 1,000 projects across the nation, including 200 in Manhattan alone. During its 73-year history, the Guastavino Company helped build some of the most impressive interior spaces in America—veritable palaces for the people. This list based on MCNY's exhibition Palaces for the People, contains many of Guastavino's masterpieces in the five boroughs, both those that remain and those that have been lost to the wrecking ball.
Lord & Taylor, Midtown
Post
Lord & Taylor Building ARCHITECT: Starrett & Van Vleck DATE: 1913-14 STYLE: Italian Renaissance Revival The Lord & Taylor Building’s Italian Renaissance Revival design began the trend toward more evidently commercial appearances for retail buildings in the Fifth Avenue shopping district above 34th Street. The building and its site wrap around what was historically a separate parcel at the corner of Fifth Avenue and West 39th Street; the ten-story building with its main façade on Fifth Avenue and two developed facades on West 38th and 39th Streets owes its dignified sense of scale to the subtle treatment of its tripartite façade consisting of a two-story limestone and granite base with elegant double-height, vaulted Fifth Avenue entrance and two stories of display windows, a six-story center section of subtly modulated gray face-brick with terra-cotta and patterned brick detailing and multi-light windows, and a two-story limestone colonnade in the Corinthian order supporting a deep copper cornice.
Lord & Taylor
Story
In the Gilded Age, this was the area where America went to shop. If today, New York's iconic shopping district is midtown Manhattan, in the 1880s and 1890s it was Ladies' Mile, the area extending between 15th and 24th streets from Broadway to Sixth Avenue. As a popular guidebook noted in 1892: "Ill fares the rural or provincial purse whose owner ventures before these attractive windows, extending for miles on miles, ever diversified and varied." Indeed between just 19th and 22nd streets on Broadway you could purchase a French velvet or antique Oriental rug at the carpet emporium, W. & J. Sloane (now ABC Carpet & Home); a silver punch bowl carved with twisted vine handles and lion paw feet at the silver maker Gotham Manufacturing Company; and a bespoke or ready-made suit at Brooks Brothers.
Photos
(38)
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Lord & Taylor, Midtown
Manhattan: 5th Avenue - 38th Street Fifth Avenue, at, adjoining and north of the N. W. corner of West 38th Street, showing the private residences that formerly stood here. This site in 1940 is occupied by the commercial structure housing Lord & Taylors. Note the curbstone advertisement reading "For Congress Wm. F. Dodge". About 1880's ? American Studio, photo 87 Nassau St., N. Y. C. Gift of Urbrock Collection REPRODUCTION RIGHTS UNENOWN
Lord & Taylor, Midtown
Manhattan: east side of Fifth Avenue between 38th Street and 39th Street, undated \[ca. 1905]. Manhattan: east side of Fifth Avenue between 38th Street and 39th Street, undated \[ca. 1905].
Lord & Taylor, Midtown
Manhattan: 5th Avenue - 38th Street Fifth Avenue, west side, north from 38th Street. Small brick house to right of tall white building is Wendel House. Bristol Hotel is right background. 1907\. Brown Brothers, Photographer.
Lord & Taylor, Midtown
Manhattan: 5th Avenue - 37th Street pifth Ave., east side, north from East 37th to 38th Streets. The empty lot is at the N.E. corner of 37th Street. About 1910.
Lord & Taylor, Midtown
Lord and Taylor, kitchen.
Lord & Taylor, Midtown
Lord and Taylor Mandarin Dining Room.
Lord & Taylor, Midtown
Lord and Taylor, kitchen, pastry department.
Lord & Taylor, Midtown
Lord and Taylor Restaurant, Wedgewood Room.
Lord & Taylor, Midtown
Lord and Taylor, kitchen, tea, coffee, and chocolate department.
Lord & Taylor, Midtown
Lord and Taylor Restaurant, Loggia Dining Room.
Lord & Taylor, Midtown
Lord and Taylor, kitchen, main ranges.
Lord & Taylor, Midtown
5th Avenue at the N.W. corner of 38th Street. Lord and Taylor Building.
Lord & Taylor, Midtown
\[Lord & Taylor.]
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Rest Room. An employee lounge at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Hospital, Women's Ward. The women employee's hospital room at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Hospital, Women's Ward. The women employee's hospital room at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Classroom. An employee's classroom at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Exterior, Roof Garden. An employee's roof garden at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Exterior, Roof Garden. An employee's roof garden at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Dentist's Room. An employee dentist office at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Dentist's Room. An employee dentist office at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Exterior, Roof Garden. An employee's roof garden at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Cafeteria. A cafeteria for employees at Lord & Taylor, Fifth Avenue and 39th Street.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Rest Room. An employee lounge at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Operating Room. An employee operating room at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. 39th St., Social Service for Employees, Interior, Operating Room. An employee operating room at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. & 39th St., Social Service for Employees, Interior, Group, Graduation Play. An employee's training graduation play at Lord & Taylor department store.
424-435 Fifth Avenue
\[West Side of Fifth Ave. from 38th to 39th Sts.]
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. & 39th St., Group, Girl & Boy Graduates. Group portrait of graduates of an employee's training (?) program at Lord & Taylor department store.
Lord & Taylor, Midtown
Lord & Taylor, Fifth Ave. & 39th St., Group of Girls and Boys (Graduates). Group portrait of graduates of an employee's training (?) program at Lord & Taylor department store.
Lord & Taylor, Midtown
\[Lord & Taylor.]
Lord & Taylor, Midtown
Manhattan: 5th Avenue - 38th Street Fifth Ave., west side, north from and including West 38th Street, as viewed from an elevated point midway between 37th and 38th Streets. Note at the N.W. corner of 39th Street the 4-story Wendel House that has been replaced by a low business structure. Several blocks northward appears another structure that has been replaced; No. 500 Fifth Ave., at the N.W. corner of 42nd Street (shown with sign thereon). The apparent gap between these is occupied by the New York Public Library, which is receded from the normal building line. About 1928.
Lord & Taylor, Midtown
\[Armistice Day.]
424-435 Fifth Avenue
424 Fifth Avenue. Lord and Taylor Department Store
Lord & Taylor, Midtown
\[Lord & Taylor, 424 Fifth Avenue, with 500 Fifth Avenue in background.]
Lord & Taylor, Midtown
\[Lord & Taylor, 424 Fifth Avenue, with 500 Fifth Avenue in background.]
Lord & Taylor, Midtown
424 Fifth Avenue - West 38th Street
10 West 39th Street
Manhattan: 39th Street (West) - 5th Avenue 10-12 West 39th Street, south side, west of Fifth Avenue. About 1909.
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