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By the late-19th and early-20th century, Jewish immigrants to the United States were making big waves in the entertainment industries. Lower Second Avenue in Manhattan was the Broadway of Yiddish theater. Plays, musicals, operettas, avant-garde experimental pieces–all in Yiddish–found a home in a wide range of literary art theaters, political workers theaters, musical companies and more. Some Jewish theater stars crossed over to English-speaking Broadway and Hollywood, including Paul Muni, Edward G. Robinson and Molly Picon. Jewish artists were making in-roads in other arenas, too, especially in the burgeoning animation industry. As always, The Forward was quick to identify new trends and publish articles celebrating and explaining them to their immigrant audience. Many of the performers that appeared in the newspaper were familiar and even mispokhe (family) to Forward readers who followed them as they crossed over into mainstream English language entertainment.
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Kessler's Second Avenue Theater
Excerpts from a two-page advertisement for “Hello, Molly” at the Kessler Second Avenue Theater, published in the Forward’s Arts Section on January 20, 1929
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